Interview with Kim Tae-jun, Head of LIFEPLUS Strategy Office, Hanwha Life Insurance.
“The reason Hanwha Life is paying attention to e-sports is because future consumers are there.”
Kim Tae-jun, head of the LIFEPLUS Strategy Office at Hanwha Life Insurance (executive director), answered this question on the 12th when asked why Hanwha Life Insurance directly operates an e-sports gaming team.
Director Kim continued, “The average age of consumers in the domestic insurance industry is in the 50s,” and emphasized, “On the other hand, the younger generation, from their teens to their 30s, are the main participants in the gaming and e-sports industries.” 바카라사이트
He added, “The basic principle of marketing is to go where the customers are.”
This means that as the age of consumers in the insurance industry increases, the potential consumers in their 20s and 30s have found opportunities in the gaming industry.
Hanwha Life Insurance has been operating Hanwha Life E-Sports (HLE) since 2018 by acquiring an e-sports gaming team.
Hanwha Life Insurance is the only domestic financial company that directly operates a gaming team.
They take special care of their teams to the point of building a separate dormitory and practice room called “Camp One” in Ilsan.
They also have auxiliary facilities such as a restaurant and a gym.
With this support, HLE won its first championship in the LCK 2024 Summer Split, a domestic League of Legends professional league, this year.
In the finals held at the Gyeongju Indoor Stadium on the 8th, it defeated Gen. G Esports with a set score of 3 to 2.
It will also participate as a representative of the domestic league in the League of Legends World Championship (hereinafter referred to as Worlds), an international competition held at the end of the year.
The reason Hanwha Life chose to acquire the team, despite being able to only be a “naming sponsor” (a sponsorship contract where the brand is listed along with the team name) like other companies, was for “authenticity.”
