Atlantic Lottery Company and Scientific Games will continue their collaboration on Scratch and Win games in the near future. This will most recently be possible after ALC announced that it has renewed its five-year contract with the supplier. Additional renewal options are also available.
ALC is one of Canada’s most innovative local lotteries, offering a range of player entertainment, including lotteries, casino games and sports betting, overseeing and offering game options in four Atlantic states, and reinvesting 100% of lottery revenue into Atlantic economies, including healthcare, education, and infrastructure. 슬롯머신
As part of a recent agreement between the parties, Scientific Games will remain a major supplier of scratch and win tickets to Crown Agency, offering games to New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador immediately. The new contract is for the next five years and has the option to renew for up to five years.
Maureen Wojick, vice president of lottery and living labs at ALC, said SG has proven to be a proven partner in lottery because it provides strong and responsible sales growth for Scratch’N Win tickets. According to her, this year’s sales are up 9.8% from last year’s performance. She also noted that Crown is leveraging its analysis and insights to further strengthen its immediate winning product.
In addition to scratch tickets, the provider provides and operates ALC’s integrated central game and iLottery system. It offers raffles, instant wins, sports betting, iCasino and online instant gaming offerings across retail and digital channels. The provider also offers retail technology to Crown, such as the PlayCentral HD Player Self-Service Kiosk.
ALC and SG have long been partners since their first partnership in 1983, allowing both sides to help each other, keep up with technological advances and drive growth across Crown’s portfolio. Content from ALC and SG generates more than 70% of global game retail sales, and is considered the largest instant game creator and service provider.
It should be noted that Scientific Games operates in a number of regulatory markets, including Canadian jurisdictions such as Quebec. Earlier this year, the lottery supplier received a contract extension from Roto-Québec. Through the new contract, we will work together for the next five years, so their 50-year history of cooperation will be further strengthened.
