The British Columbia Lottery Company has found an unconventional way to promote sports betting under its Play Now brand. 릴게임 This month, Crown launched “Picture Them Naked,” a fun new campaign that utilizes old advice used to calm people’s nerves and potentially remove stress from sports betting activities, as its name suggests.
Over the past two years, sports betting has become increasingly popular not only in Canada but also in British Columbia. However, factors such as probability and excessive betting options can be overwhelming for casual bettors. The launch will take place in September and will be broadcast on TV, online and social channels in the region.
BCLC explained that the goal of the campaign is to mark PlayNow, the province’s only legitimate iGaming site, as a safer option, while also helping it stand out in excessive gambling ads. This is not the first time Crown has taken the same approach as it did earlier this year and has devised some unique advertising efforts for the NHL playoffs.
One Twenty Three West creative director Kate Roland said sports betting ads are largely identical in that they are flashy, loud and often confusing. This may cause players to wonder who they are betting with or where the money is going. PlayNow has nothing to hide and focuses on experience, so the new campaign aims to eliminate threats.
The 30-second TV spot begins with a voice that the image of a football player and gambling can be overwhelming for novice gamblers. Then everyone involved moves to focus on a series of TV sports in the nude, pixelating their private parts. The spot ends by telling viewers that they can learn to bet on BCLC’s Safe and Safe Play Now.
Jessica Vieniasz, the company’s chief professional sports brand and advertiser, said the goal of the initiative is to reduce threats in every way so that people can participate in the fun of the game. She added that BCLC wanted to make sure PlayNow is home to safe and secure sports betting and make it easier for players to learn all aspects of the betting process.
Recently, the Crown Agency’s Matt Lee noted that BCLC would not follow Ontario’s example, which banned professional players from appearing in gambling ads. He was reminded that The Crown is implementing a policy that bans the use of sports stars and other celebrities. BCLC is attempting to advertise in a way that supports the health of its athletes as it complies with its own standards for marketing.
Moreover, Mr Lee also said it was interesting to mention that standards of BCLC in the province have existed for quite some time. He added that The Crown Company meets state-regulated advertising standards, which include the power to use entertainers or celebrities that are attractive to the younger population without using them.