The British Columbia Lottery Corporation is kicking off the new year, with an important appointment. In a press release, the Crown agency informed that Natasha Questel will soon assume the position of Chief Social Purpose Officer and Vice President, Marketing. After being CEO of One Girl Can, she will now take over her new position on January 22, 2024.
Ms. Questel is a graduate of the Stanford Graduate School of Business Executive LEAD program, and she was a finalist in the Stanford Venture Capital Boot camp. On top of being a member of YPO, she is also currently pursuing the YPO Gold President’s program at Harvard and holds an MBA from the Richard Ivey School of Business, University of Western Ontario.
Welcome to the BCLC Family
The new Chief Social Purpose Officer and VP, Marketing becomes part of the BCLC family with some substantial experience on her résumé in the non-profit and consumer-packaged goods sectors highlighted by her devotion to building a better tomorrow. Before her new appointment at the Crown corporation, she most recently served as the CEO of One Girl Can.
One Girl Can is a not-for-profit organization focused on breaking down poverty and gender inequality among the world’s most vulnerable girls. Before that, she acted as the President of Happy Planet Foods. This is a Vancouver-based, sustainable food company which is committed to doing right by the people and the planet as a whole.
President and CEO of BCLC, Pat Davis, commented the Crown agency is pleased to welcome Ms. Questel on board. He is confident that her passion for making a difference and her demonstrated business success, will allow the corporation to innovate and iterate on how to further enhance its business, and thus influence others to do the same, for a better society.
Additionally, Ms. Questel recently volunteered as the Board Chair and working board member of Basket Brigade Canada, which is a non-profit specializing in delivering food baskets to single mothers and under-represented residents in the country. She is also a board member of Aisle, the B Corp period-care brand, which is concentrated on sustainability and inclusivity.
Tracking Progress on 2030 ESG Goals
Last month, BCLC also highlighted progress made on its environmental, social and governance objectives in 2022/23. In its Winning with Purpose: BCLC’s Annual Report, it recapped delivering a record of CA$1.6 billion in net income to the Province of B.C. and efforts to create value through operations by inserting social purpose into its business model.
Some of the highlights from the 2022/23 report include the improvements made to its Game Break exclusion program in January 2023. The updated version consists of two key points, a new name and a reinstatement process for players who decide to return. These changes enable better support for bettors with a name that is more approachable for people who decide to enroll.